Netflix Business Strategy Analysis

Netflix Business Strategy Analysis Introduction Netflix, a multi-billion dollar subscription service company, was founded in 1997 by Reed Hastings and Marc Randolph in California, USA. It is said that Reed Hastings was charged a $40 late fine after renting the film Apollo 13 from Blockbusters and that this inspired him to set up Netflix as a DVD-by-mail service. It quickly expanded by introducing steaming media online and is now accessible in over 190 countries worldwide. In 2013 Netflix diversified into the content production industry and this foresight gave them the edge which paved the way to becoming the leader in the Streaming market, more popular than Amazon Price and Hulu. Following on from the success of its first series it is now estimated to have released in excess of 126 original series or films, more than any other network or cable channel. Currently, Netflix are believed to have approx 117 million subscribers worldwide and the company was recently estimated to be worth in excess of $100 billion(2). Market Structure Generally you can divide industries into categories according to the degree of competition that exists between the firms within that particular industry; Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly. Perfect competition is where there are many firms competing within the industry and each firm has a very small market share which in turn means none of them have the power to influence the price. Monopoly is where there is just one firm in a given industry so there is no competition which allows the firm to charge what they want. Monopolistic Competition falls in the middle, there is a significant amount of competition and there is the opportunity for new firms to enter and exit the industry quite freely. Finally, Oligopoly is where only a few firms in the industry exist and it can be very difficult for new businesses to break into. This fits the market structure of Netflix Inc. The reason it falls under this market structure is because there are very few companies that provide the same service e.g. Amazon and Hulu. Although the core principle of services provided by three companies may seem the same, they differ slightly in terms of the content they provide. Netflix has moved towards original content created and produced by Netflix themselves while Hulu is aimed more at current TV Shows and films from Hollywood. Another reason why Netflix can be classified as an Oligopoly is that there is a significant barrier to enter this market; capital investment. In order to provide relevant, popular content that will attract customers to subscribe, a huge level of investment in needed to acquire the licence to stream these TV shows and movies. For example in 2011 Netflix successfully secured exclusive streaming rights to The Walking Dead and it is said to have cost the company $1.35 million per episode making the deal worth $25 million at the time (based on the episodes available at the time) [1] Product Range Although Netflix’s product range itself may appear to be very small; TV Shows and Movies, they offer a huge variety of genres and use analytics to make the best recommendations for their users. They have created over 75,000 micro-genres in an attempt to understand how people look for movies. They took the genre description, broke them down to their key words, employed people to watch content and tag every aspect of it from director/actor/genre all the way to how it ends and the personality of the main character and categorized each quanta and documented it. This allows them to offer their customers an extremely personalized recommendation service to make their entertainment experience as seamless as possible. It also allows them to attract a hugely diverse customer base because they cover almost all genres. [2] Pricing Strategy [4] In an oligopolistic market the organizations have a shared control in the price of the product/service they offer. The largest firm in the industry has the power to set the pricing standard across the market. All other firms within the market will go along with this standard e.g. when Netflix increased their prices by $1 last October, Hulu followed suit by introducing a more expensive ‘ad-free’ subscription package which was more similar to Netflix’s offerings. They did however decrease their standard package price (with adverts) in an attempt to become a stronger competitor in the market. Because of the oligopolistic nature of Netflix Inc.’s, their price elasticity can be said to be relatively inelastic. This has been proven over the years from incremental price increases and the introduction of tiered pricing for additional features. It also allows users to add concurrent streaming on multiple devices.   Netflix Inc.’s current pricing strategy was first implemented in 2011 when they introduced a standalone streaming subscription (No physical DVDs included). They have three tiers of prices. It starts with their â‚ ¬7.99/month Basic Plan which allows you stream TV shows and movies on one device at a time in standard definition. It also allows you download titles to mobile devices. The next step up is the â‚ ¬10.99 Standard plan, allowing concurrent streaming on two devices in HD (also includes option to download). Finally the â‚ ¬13.99 Premium plan lets you stream on 4 devices at the same time in HD and UltaHD included in the download option. As you can see, each tier offers more features which gives the impression of value for money. On the Basic Plan you’re paying almost â‚ ¬8 for only 1 screen whereas you are offered Ultra HD and 3 additional screens for an additional â‚ ¬6 per month, this leads the customer to choose the higher priced package as it is better value.   Market With up to 118 million subscribers globally, Netflix has a huge volume of customer globally. Of these, over 54.75 million are United States customers but as this streaming giant drives forward and increases in size and popularity, their international subscription base is growing. This was evident in April 2017 when Netflix confirmed a licensing deal made in Mainland China for original Netflix content with iQiYi which is a Chinese video streaming platform owned by Baidu [13] Profitability According to CNBC, Netflix exceeded expectations by the addition of 8.33 million subscribers globally in the fourth quarter of 2017 which brings the grand total subscribers up to 118 million. The market capitalization of Netflix is now passed the $100 Billion for the first time Monday the 22nd of January after the release of their Q4 earnings. The EPS was announced as 41 cent which was in line with expectations done by a Thomson Reuter consensus estimate and the revenue reached an impressive $3.29 Billion. These figures have changed dramatically since the Q4 report in 2016; EPS was 15cent and revenue of $2.48 Billion. Although the revenue increase is welcomed, it will be reinjected into future investments on new content for 2018. Netflix says they expect this to cause a negative free cash flow of $3-4 Billion and will continue to â€Å"raise capital in high yield market†. [12] Core Philosophy [6] Netflix have reinvented the wheel when it comes to Rules of Corporate Culture. They value people over process and believe that their workforce is made up of great people working together as a dream team. This is all to create an environment which is flexible, fun, stimulating, and creative and allows employees to work to the best of their ability. They value integrity, excellence, respect, and collaboration and base their culture around 5 core principles: Encourage independent decision-making by employeesShare information openly, broadly and deliberatelyAre extraordinarily candid with each otherKeep only our highly effective peopleAvoid rules They also have a unique policy when it comes to parental leave and holidays. They recognize that having a child is one of the most special events in an individual’s life which is why they encourage new parents to take as much time as they need to readjust to their new life as parents. Their policy us: â€Å"Take care of your baby and yourself†. This shows that Netflix truly care about the wellbeing of their employees and want their vital team players to be at their best mentally and physically throughout the full course of their career at Netflix. The same rules apply for Holiday leave. They allow employees to take whatever holiday time they feel they need to work to the best of their ability throughout the year, be it one week or four week. The decision is in the hands of the individual employee. Along with this unique attitude towards creating their employee culture, Netflix recognize that they have the ability to impact the world through their work. â€Å"IT TAKES DIVERSITY OF THOUGHT, CULTURE, BACKGROUND, AND PERSPECTIVE TO CREATE A TRULY GLOBAL INTERNET TV NETWORK†. They pride themselves on their belief that we have to work from the inside out to create a space where all employees and voices are heard and appreciated. With almost a 50:50 gender balance and an ethnically diverse work force, Netflix are helping pave the way for equality for all in the workforce. [5] Advertising/Promotional Strategy of Netflix [14] Netflix use a very clever technique to determine what their customers want to see, they monitor illegal downloading sites such as BitTorrent and ÃŽ ¼Torrent for the most popular downloads and use this information to decide which content they should be bringing to their streaming platform. This content joined with ‘Netflix Originals’ are what attract customers to their site instead of the likes of Hulu and Amazon Prime. Amazon’s CEO Reed Hastings said in an interview that they strive to â€Å"make the big titles bigger†. TV shows such as Stranger Things or 13 Reasons Why are hot topics of conversation within many friend groups and discussion boards. This pulls in the people who haven’t joined yet because they want to join the discussion. Hasting says that â€Å"All their friends are talking about the shows, which is the dominant accelerator†. Together with this, according to theconversation.com, Netflix Inc. has adopted a ‘conglomerated niche’ strategy; they produce content catering to many different target audiences, for example, action series â€Å"Daredevil, horror series â€Å"Hemlock Grove† and exclusive films starring popular actors. By doing this, Netflix is able to service different audiences simultaneously and separately [14]. While these techniques are used to initially attracted subscribers to the platform, their unique recommendation algorithm is used to keep their subscribers happy and entertained. Their algorithm also knows what image they should use when making suggestions for example if you have previously watched more comedies than romantics, when suggesting a romantic comedy they will emphasis the comedy aspect through the actors or a snapshot of a funny scene instead of the romantic side of the firm. Their theory is that on a subconscious level you will be more attracted to the imag e and more likely to select the title. Share Price Movement Week 1(11th September): Netflix begins with a share price of $181.74 according to NASDAQ which is the starting point for this analysis period. It is a slight increase from a weekly high of $179 by the previous week end. This was following a pattern of stead increases over the previous two weeks, increasing by almost 14% by the 21st of September. Week 2(18th September): Following on from week 1, week 2 saw the same pattern of slight increases and decreases in the share price but ultimately increasing overall.   Week 3(25th September) [7]: On the 25th of September there was a sharp dip in price, loosing $9.50 worth of value over the course of the weekend. This was most likely caused by the announcement that 21st Century Fox was adding more content to their own streaming service. A similar reaction among investors happen earlier in the year when Disney announced it would be removing all their content from Netflix in the lead up to the launch of their own streaming serving which would cater to their own target audience. Week 4(2nd October): After seeing another slight decrease over the course of the week due to the Century Fox announcement, Netflix made a comeback by announcing that they would increase the subscription price for customers causing a significant hike in their share price. The statement made on 5th October resulted in a share price increase of 5% ($10) in a matter of hours, and by the end of the week (Oct 6th) it has risen to $198. This was an all-time high, according to Variety. This indicated that investors momentary wobble in confident has subsided and were fulling trusting that the hike in price would not impact the amount of subscribers but would instead increase revenue, benefiting them. Week 5(9th October): Following the previous week’s announcement, Netflix’s value remained relatively flat line with the exception of a few minor increases and decreases throughout the week. This absence of change was short lived as the momentum began to build again towards the end of the week. Week 6(16th October) [8]: This week sees a record high for the stock price. Reaching $202.68 on Monday the 16th. This comes alongside the news that Netflix are planning to spend up to $8 Billion on programming in 2018. According to CNN Tech, this came at a time when tech leaders such as Apple and Amazon were using their huge availability for resources to find original content to compete with the likes of Netflix Original successes such as Orange is the New Black or Stranger Things. Each of these has brought a huge volume of customers to the site due to its exclusivity and cult following of these shows. Week 7(23rd October): This record spike in the share value was short-lived. By the 23rd of October the share price had dropped below the $200 mark again after it transpired that Netflix were expecting to raise $1.6 Billion in debt to cover the cost of the original content they had planned for 2018. This was cause for concern among the shareholders but luckily it didn’t impact too heavily on the share value which only decreased by 5% or $10. Week 9(6th November) [9]: Although Netflix had gained 64% in value over the past year, the shocks lost more than 5% this week after sexual assault allegations were made against Netflix Original Series actor Kevin Spacey. The lead actor in Netflix own House of Cards came under fire which in turn prompted the firm to decide not to continue production of their hit show as the reputation and ethics of the company may come into question if actions weren’t taken. Week 10 – 16: There is very little significant increase or decrease to report over this period. Although there was slight movement up and down, for the most part the share price remained between $184.04 and $199.18. No major announcements or significant articles were published during this time frame that would have been disruptive to the share price which is why it remained so stable for such a time period. Week 17(2nd January): The firm begin to pick up some motion upwards again after a period of relative stability in price of their stock. This could be as a result of the buzz caused by an influx of articles listing the best of what’s to come in 2018. For example â€Å"the top 20 new and returning shows to Netflix† according to TV Time Week 18(8th January) [10]: Continuing along the pattern of steadily increasing in value day by day, by January 8th, shares have reached a new high of $212.52. This pattern in causing technical analysts to predict even further increases in the share value. According to CNBC TradingAnalysis.com’s Todd Gordon says â€Å"the streaming platform’s run is hardly done†. Gordon predicts, based on the Elliott Wave theory, that Netflix shares are set for another wave up causing their value to soar even higher. This prediction is ahead of January 22nd, the date on which Netflix are set to report their Q4 earnings which have a massive impact on the share value. Final Week: The final week in this analysis period is week prior to the release of the Q4 earnings. This week traders are expecting a â€Å"big move† according to CNBS. Up to this point in 2018 alone, shares have increased by up to 9.5% going from $201 on January 2nd all the way up to $220.46 on Friday January 19th. The release comes on Monday 22nd of January and, although is not included in the requested analysis period, it would be unjust not to report the impact it had on the value of the Netflix share price. Between market close on Monday and market close on Tuesday, shares leaped a massive 10% (rounded up) which amounts to an increased value of $22.71, but this impressive jump didn’t end here. Over the next seven days the share price increased to a staggering $284.59 by market close on Monday 29th. This amounts to a surge of almost $83 and is equal to a 41.5% leap in value. The Q4 report says that Netflix added 1.98 million U.S. and 6.36 million overseas subscriber s which was much higher predicted [11]. This along with fourth-quarter revenue of $3.29 Billion is the likely cause for the surge. Investor confidence has strengthened as a result of exceeding expectations and predictions. Conclusion It is evident that Netflix are a very successful streaming platform who have a great team of people behind them to drive the company forward to do bigger and better things. They have expanded and diversified enormously since being founded in 1997. Going from a DVD by mail and online streaming platform to having 118 million users worldwide and producing their own highly successful content. It is clear that this multi-billion dollar company is a game changer in the entertainment industry. Bibliography [1] Matthew Byrd, November 2017, 15 TV Shows That Cost Netflix A Ton of Money, screenrant.com https://screenrant.com/netflix-tv-shows-most-expensive-cost/ [2] Alexis C. Madrigal, January 2014, How Netflix Reverse Engineered Hollywood, theatlantic.com http://linkis.com/www.theatlantic.com/Sa5NA [3] Blog, fusebill.com https://blog.fusebill.com/pricing-strategy-tiered-volume-pricing [4] Netflix Streaming Plans, Help Center, Netflix.com https://help.netflix.com/en/node/24926 [5] Inclusion and Diversity, Netflix Jobs, Netflix.com https://jobs.netflix.com/diversity [6] Culture, Netflix Jobs, Netflix.com https://jobs.netflix.com/culture [7] Michael Sheetz, September 2017, Netflix heads for the worst day since November after Fox spooks investors, cnbc.com https://www.cnbc.com/2017/09/25/netflix-heads-for-worst-day-since-nov-2016-after-fox-spooks-investors.html [8] Seth Fiegerman, October 2017, Netflix to spend up to $8 Billion on programming next year, cnn.com http://money.cnn.com/2017/10/16/technology/business/netflix-earnings/index.html [9] Sara Salinas, November 2017, Netflix dropped 5% this week, after rallying all year, cnbc.com https://www.cnbc.com/2017/11/10/netflix-drops-five-percent-this-week.html [10] Annie Pei, January 2018, Netflix could surge another 20 percent, says technical analyst, cnbc.com https://www.cnbc.com/2018/01/05/netflix-could-surge-another-20-percent-says-technical-analyst.html [11] Todd Spangler, January 2018, Netflix Blasts Past Q4 Subscribers-Growth expectations, shares soar to all-time high, varierty.com http://variety.com/2018/digital/news/netflix-q4-2017-earnings-stock-1202672341/ [12] Anita Balakrishanna, January 2018, Netflix jumps more than 8% after adding more subscribers than expected, cnbc.com https://www.cnbc.com/2018/01/22/netflix-earnings-q4-2017.html [13] International Expansion, Netflix, Wikipedia.com https://en.wikipedia.org/wiki/Netflix#International_expansion [14] Amanda Lotz, April 2017, The unique strategy Netflix deployed to reach over 90 million worldwide subscribers, theconversation.com http://theconversation.com/the-unique-strategy-netflix-deployed-to-reach-90-million-worldwide-subscribers-74885 [15] Netflix, wikipedia https://en.wikipedia.org/wiki/Netflix [16] John Lynch, October 2017, Netflix stock hits all-time high after price hike for US subscribers, businessinsider.com http://uk.businessinsider.com/netflix-stock-hits-all-time-high-after-price-hike-2017-10?r=US&IR=T

Baroque Era: Questions

Baroque Dates: 1600-17501. What does musical style mean? An expressive style of music 2. What was going historically during this era? What was life like? 3. Was did the term Baroque originally mean? An insult to describe a misshapen or oddly colored pearl 4. Why did early baroque composers favor homophony? 5. What texture did late baroque composers prefer? Polyphonic 6. The musical style of the Baroque era began in what country and then spread Throughout Europe? Italy 7. Church modes gradually gave way to what?Major/ minor scale/tonal system 8. Did instrumental music become Just as important as vocal music? 9. What are some harmonistic traits of baroque rhythms? Regular meter and bar lines are finally present: rhythmic patterns repeated throughout a piece. 10. What are some characteristic traits of baroque melodies? Elaborate and ornamental; not symmetrical (phrases not of equal length); melodic patterns. 11 . What are the dynamics like in Baroque music? 12. Were chords becoming more important? No 13. What voices or parts become more important?Bass- because of the choral structure (root of the chord in the bass), soprano?because of the melody lines. 14 . What is the basso continuo? What instruments play it? The bass line/part of the sic in addition to the group of instruments playing the part. Keyboard and a cello, bassoon, etc. 15. What was a baroque orchestra like? 16. What family of instruments were the most important? Strings 17. What is a movement? Did baroque compositions often consist of multiple movements? A movement is an independent section of a larger work, like a chapter of a book.It is often related in some way (by key structure or melodic or rhythmic motif) to the larger work as a whole. Baroque music was often segmented into movements, slow- fast-slow (French Overture) or fast-slow-fast (The confusion, or Italian overture), and not dance movements, as in Handel's Water Music or Bach's lute suites 18. What is the primary or most important way that the movements might contrast one another? Tempo 19. What is opera? What does it include? Where was it invented? Dramatic vocal form blending visual, literary, and musical arts, in which all dialogue is sung.Costumes, sets, props, and it's staged. Florence, Italy. 20. What is the libretto? The words to the opera 21 . What is an aria? More lyrical, song like portion of an opera. Not speech like, for a solo voice 22. What is a recitative? Rapid words advancing story quickly and clearly Eng, it imitates the natural rhythms of speech. Progresses the story. Only accompanied by the basso continuo. 23. What is a dad capo aria? Ternary (ABA) form. The text for both A sections is exactly the same. Singers typically ornamented or embellished the 2nd A Section 24.What is the ground bass aria? Has a repeated pattern in the bass 25. What is the first significant opera? L'Oreal 26. What is an oratorio? Like an opera but not staged; based on biblical stories 27. What is a passion? Type of oratorio based on the life, death, and resurrection of Christ 28. What is a chorale? A Lutheran hymn tune associated with German Protestantism 29. What is a church cantata? A very short onstage opera written for instruments and one or two voices in a single scene or situation 30. What is a sonata? Instrumental work with 4 contrasting movements.What are the different types? Solo, trio, sonata De camera, sonata De cheese 31 . What is a fugue? A carefully worked out polyphonic piece of music using a theme, subject or motive that occurs in all voices 32. What is a prelude? A rambling, improvisatory sounding piece that is often paired with and played before a fugue 33. What is a suite? Often called a Baroque or dance suite) A collection of dances. Written only for instruments. All dances were in the same key center to unify the dances. 34. What is a confusion? An Italian word for symphony. 35.What is the concerto gross? Small group and large group orchestra A solo concerto? Solo instruments and orchestra. How many movements does it have? 36. What is the arteriole form and how does it work? The first and last movements of concerti gross arena in the formed which is based on alternation between tutu and solo sections. Composers: Please include the following for each (l need to be able to ell that you read about them and did not Just Google them or use Wakefield, etc. And copied and pasted-read your textbook please) a. Dates b. Nationality c.Importance/major contribution d. Types of compositions e. Extra little tidbit 37. Claudio Monteverdi-Laotian composer of the first great opera, named Roofer 38. Henry Purcell- 1685-1750 English an early baroque composer; one of his famous works was dido and nanas. Born in 1659 39. Archangel Cornell-1 563-1713 Developed violin technique in addition to composing from his home country of Italy. Genres: sonata, concerto gross. Trio Sonata in C major, La Folia 40. Antonio Vivaldi- nicknamed the red priest an Italian composer practically invent ed the retooling form.Composer of the four seasons 41. Johann Sebastian Bach- 1685-1750 German composer who improvised on the pipe organ and was especially known for his fugues. He wrote in every Baroque style except opera. 42. G. F. Handel- 1685-1759 German composer who became an English citizen and wrote the messiah. Became the Experimenter for George, the elector of Hanover in Germany. Genres: Over 20 oratorios, opera serial, Orchestral suites, solo keyboard works, trio sonatas. Music for the Royal firework's, the water music.

The Philosophy Of St. Thomas Aquinas - 1367 Words

St. Thomas Aquinas was an influential philosopher who strongly incorporated faith into his philosophy. In his Summa Theologiae, Aquinas uses his own arguments along with those of both Aristotle and Plato to strengthen his claims. First and foremost, Aquinas uses his own philosophy to back the Christian faith and the existence of God. However, Aquinas also extends his argument past the initial claim of God and Christianity, and it is here where he uses these other influential philosophers to help support his claims and arguments. Right away in Basic Works, Aquinas jumps straight to the biggest issue regarding religion– does God exist? Immediately in his philosophical argumentation he focuses on his faith. Regarding this question, Aquinas first explains the notion God being self-evident. Aquinas divides propositions into two categories being propositions that are self-evident in themselves but which are not known to us because we do not know what the terms of the proposition rea lly mean, and propositions which are self-evident in themselves and known to us because we do. Aquinas goes on to explain that the proposition that God exists is â€Å"self-evident in itself because the predicate is identical with the subject† and that â€Å"since we don’t know what God is, the proposition is not self-evident to us but rather must be demonstrated to us though what is more evident to us† (Question 2, Article 1). 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Online Casino The New Agreement With Habanero - 1788 Words

Blog 7 – Thrills ramp up the action through EveryMatrix and Habanero deal Thrills are online casino that lives up its name in every sense of the world, as what they deliver to players around Europe is truly thrilling. It isn’t easy to create an online casino that lives long in the memory, but that is something that Thrills has been able to do. In an attempt to make sure that Thrills remains relevant long into the future, the casinos key backing developer EveryMatrix are looking to grow their game catalogue. Considered the industry’s fastest rising star as far as developers are concerned, they have worked to cement that status through a brand new working agreement with Habanero. Anyone who partakes in online casino play will already be†¦show more content†¦In a move that will only work to improve their already immense popularity is the new the deal with EveryMatrix. Making sure that they have their foot in door with major operators, by arriving on the EveryMatrix platform, many feel that it will propel the company to new heights. Asian Focus Currently Habanero is mostly active on Asia shores, but for sometime it has looked to expand into other regions of he world. The chance to work with EveryMatrix was clearly considered too lucrative a deal to pass up. Considering that the platform already features titles from thousands of different developers, Habanero will certainly be in good company. Up until now the developer had been hosting their games on a custom built platform, but that had slowly began to hamper the company’s progress. Growing the customer based outside of Asia became key for the developer, which meant sacrificing their in-house platform and moving games to something that was already pre-established within the EU market was needed. EveryMatrix is consider a go-to platform for some of the leading online casino names in the world including Guts, Jetbull Casino, and of course Thrills. Since 2008 the platform has been in operation, with it growing tenfold in both size and stature over the past seven years. Leading Thrills When it comes to all-out, in your face, no holds barred online casino action Thrills is the name to